I ett blogginlägg ifrågasätter digitale PR-rådgivaren Tor Löwkrantz PR-kommunikation som bara bygger på det kommunikatören vill säga istället för vad hans publik vill höra. Tor menar att PR-kommunikation inte sällan handlar om att trycka ut budskap om något, som enligt kommunikatören, handlar om något stort och viktigt som har hänt. Ex: “Världsledande supermojängen ger oöverträffade [...]
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Founder of Mynewsdesk.com. Co-founder of Mrjet.com, SF-anytime.com, and in a way Spray.se. Media entrepreneur – loves communication, journalism, social media.
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