Tag Archives: social

Engage and die?

May292012
Posted by dojan

A new study shows customers don’t want a relationship with your brand, and journalists are the same. When Brian Solis recently launched his book Engage he urged marketers to “engage or die”, because “social media has democratised influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their [...]

Posted in kommunikation, Marketing, PR, PR 2.0, Social media, Social network. Also tagged with , , , , , , , , , , . Comments: Leave a comment

PR and Marketers: Time to show ROI of your Blackberry’s

Dec062011
Posted by dojan

David Meerman Scott says “It’s ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube.” Especially when they do not require measurement of the use of mobile phones. David call these executives hypocrites. He recommends pr practitioners and marketers who are [...]

Posted in kommunikation, Marketing, Media, PR, ROI. Also tagged with , , , , , , . Comments: 2 Comments

Join the movements with great influential score rather than fumbling for individuals?

Dec052011
Posted by dojan

It’s not the influential people with great Klout Scores that matters and affect us, but the influence of social movements in general. We know that we all are influenced by others far more now than ever before. That the social capital is the currency of our time. And that the very first mover could be a nut as well as a [...]

Posted in Buzz, Influence, PR, Social media, Social network. Also tagged with , , , , , , , , , , , , , , . Comments: Leave a comment

Google+ page vs Facebook page – the battle has just begun…

Nov082011
Posted by dojan

The first smoke has died down. But the war has just begun. Page vs Page. Facebook vs Google. Two Superpowers against each others. In the first place these social networks giants was created for people to connect with people. Or “friends and family” as Facebook use to call it. With their “profiles” as a basis [...]

Posted in facebook, Google, internet, Social media, Social network, söktjänster, web 2.0. Also tagged with , , , , , , , . Comments: 9 Comments

“Engagement” – what everyone’s talking about but no one shows

Oct262011
Posted by dojan

What struck me during this year’s PRSA International Conference in Orlando was that almost none of the 100+ pr practitioners that I met, did what everyone was talking about. Almost none of the sponsors of the conference, who’s offering pr-tools, really offered what the speakers was talking about. Almost none of the speakers, I heard, [...]

Posted in kommunikation, Media monitor, PR, Social media. Also tagged with , , , , , , , , , , , , , , , , , . Comments: 3 Comments