Tag Archives: Social media

Google+ 2:nd place means nothing without user engagement

Jan312013
Posted by dojan

Do you remember when Google+ was launched? Then you might remember – it took only 24 days for the social network to reach 20 million users compare to 1035 days for Twitter and 1152 days for Facebook? According to Global Web Index research, Google+ has continued to grow rapidly, and now, just 1,5 years later, [...]

Posted in facebook, Google, Google+, Social media, Social network, Twitter. Also tagged with , , , , , , , , . Comments: Leave a comment

Engage and die?

May292012
Posted by dojan

A new study shows customers don’t want a relationship with your brand, and journalists are the same. When Brian Solis recently launched his book Engage he urged marketers to “engage or die”, because “social media has democratised influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their [...]

Posted in kommunikation, Marketing, PR, PR 2.0, Social media, Social network. Also tagged with , , , , , , , , , , . Comments: Leave a comment

“The Newsroom” next big drama since “The Social Network”

Apr202012
Posted by dojan

“The Social Network” the movie gave us all an interesting and deeper insight into how Mark Zuckerberg took his “social network business” from a dorm room project to become one of the largest companies in the world, within a few years. A truly amazing and breathtaking story, but sometimes a bit scary as well. Now [...]

Posted in Media, New media, Newsroom, Social media, Social network, TV. Also tagged with , , , , , , , , . Comments: Leave a comment

Will your homepage survive, when page views dies?

Mar152012
Posted by dojan

All these pages are a bit confusing. What is a brand page, really? Is your home page one of your brand pages? Is your newsroom one of your brand pages? What about your blog? How many brand pages does your business need? What for? Is the newsroom entitled to exist? Is the page view really [...]

Posted in Blogs, Corporate blogs, facebook, Google, internet, kommunikation, Marketing, Media, New media, Newsroom, PR, Social media, Social media newsrelease, Social media newsroom, Social network. Also tagged with , , , , , , , , , , , , , , , . Comments: 2 Comments

PR and Marketers: Time to show ROI of your Blackberry’s

Dec062011
Posted by dojan

David Meerman Scott says “It’s ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube.” Especially when they do not require measurement of the use of mobile phones. David call these executives hypocrites. He recommends pr practitioners and marketers who are [...]

Posted in kommunikation, Marketing, Media, PR, ROI. Also tagged with , , , , , , . Comments: 2 Comments