Tag Archives: PR

Don’t scare your audience away in an attempt to convert them into customers

Jan292013
Posted by dojan

PR practitioners, If you would like to make a difference, to get some attention; to get great relationship with the people that matters to you; to get a sustainable and long lasting relationship with your audience –  stop aiming for sales leads as if it would be the purpose of your efforts. Business leaders, If [...]

Posted in kommunikation, Marketing, PR, PR 2.0, Uncategorized. Also tagged with , , , , , , , , , . Comments: Leave a comment

Content is not king – but you might be

Oct122012
Posted by dojan

I recently read a blog post by Jeff Bullas, who says “New Study Reveals: Content is King… Not Social Media”. The conclusion refers to the Online Publishers Association’s (OPA) analysis of its Internet Activity Index (IAI) which shows that the “content sites continue to be a place where consumers spend the majority of their online [...]

Posted in Google, Information society, internet, kommunikation, Marketing, Media, Social media, Social network, web 2.0. Also tagged with , , , , , , , , , , . Comments: 5 Comments

Engage and die?

May292012
Posted by dojan

A new study shows customers don’t want a relationship with your brand, and journalists are the same. When Brian Solis recently launched his book Engage he urged marketers to “engage or die”, because “social media has democratised influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their [...]

Posted in kommunikation, Marketing, PR, PR 2.0, Social media, Social network. Also tagged with , , , , , , , , , , . Comments: Leave a comment

Will your homepage survive, when page views dies?

Mar152012
Posted by dojan

All these pages are a bit confusing. What is a brand page, really? Is your home page one of your brand pages? Is your newsroom one of your brand pages? What about your blog? How many brand pages does your business need? What for? Is the newsroom entitled to exist? Is the page view really [...]

Posted in Blogs, Corporate blogs, facebook, Google, internet, kommunikation, Marketing, Media, New media, Newsroom, PR, Social media, Social media newsrelease, Social media newsroom, Social network. Also tagged with , , , , , , , , , , , , , , , . Comments: 2 Comments

Get ready – the Ipad revolution has just begun

Mar072012
Posted by dojan

PR practitioners, content marketers, and similar – watch out for the tablet (or may I say Ipad) revolution! I guess you better be there or you will become square or screwed. We all know by now that the new ipad3 will be launched the 16th of March. That’s great news. And we also know that [...]

Posted in Apple, Mobile, Tools, Uncategorized. Also tagged with , , , , , , , , . Comments: 4 Comments