Tag Archives: Media

“Corpsourcing” – an important part of journalistic crowdsourcing

Nov222012
Posted by dojan

When it comes to journalistic working methods, are you familiar with “corpsourcing”? It’s like (or a part of) crowdsourcing, but journalists are using the “corporate staff”, instead of just the “crowd”, in order to gather information and collaborate with the sources. As you all know, in journalism, crowdsourcing use to be the collaboration between a [...]

Posted in Books, Citizen journalism, Editorial staffs, journalistik, Media, Social network. Also tagged with , , , , , . Comments: Leave a comment

“Google rakes in more ad dollars than U.S print media”

Nov142012
Posted by dojan

This is not only the “Chart of the Day” it’s a “Chart of a traditional media in deep crisis”. The Statista “Chart of the Day” currently focuses on two sectors: “Media and Technology”, updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries in United States. Felix Richter, at Statista, [...]

Posted in Ads, Adsense, AdWords, Global Economy, Google, Marketing, Media, Paper and magazines, söktjänster. Also tagged with , , , , , , , . Comments: 2 Comments

Does it matter where your news show up?

Sep122012
Posted by dojan

People continues to find and read your news all over; not just on your “newsroom”. People does not visit “your website” directly, as they used to do. A trend that has been going on for a while, but is now more clear than ever before. Does it matter? It depends who you talk to.  Last year [...]

Posted in journalistik, kommunikation, Marketing, Media, Newsroom, PR 2.0, Social media, Social media newsroom, Social network, Uncategorized. Also tagged with , , , , , , . Comments: Leave a comment

Engage and die?

May292012
Posted by dojan

A new study shows customers don’t want a relationship with your brand, and journalists are the same. When Brian Solis recently launched his book Engage he urged marketers to “engage or die”, because “social media has democratised influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their [...]

Posted in kommunikation, Marketing, PR, PR 2.0, Social media, Social network. Also tagged with , , , , , , , , , , . Comments: Leave a comment

PR and Marketers: Time to show ROI of your Blackberry’s

Dec062011
Posted by dojan

David Meerman Scott says “It’s ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube.” Especially when they do not require measurement of the use of mobile phones. David call these executives hypocrites. He recommends pr practitioners and marketers who are [...]

Posted in kommunikation, Marketing, Media, PR, ROI. Also tagged with , , , , , , . Comments: 2 Comments