Tag Archives: engage

Engage and die?

May292012
Posted by dojan

A new study shows customers don’t want a relationship with your brand, and journalists are the same. When Brian Solis recently launched his book Engage he urged marketers to “engage or die”, because “social media has democratised influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their [...]

Posted in kommunikation, Marketing, PR, PR 2.0, Social media, Social network. Also tagged with , , , , , , , , , , . Comments: Leave a comment

“Engagement” – what everyone’s talking about but no one shows

Oct262011
Posted by dojan

What struck me during this year’s PRSA International Conference in Orlando was that almost none of the 100+ pr practitioners that I met, did what everyone was talking about. Almost none of the sponsors of the conference, who’s offering pr-tools, really offered what the speakers was talking about. Almost none of the speakers, I heard, [...]

Posted in kommunikation, Media monitor, PR, Social media. Also tagged with , , , , , , , , , , , , , , , , , . Comments: 3 Comments