Category Archives: Social media

Google+ 2:nd place means nothing without user engagement

Jan312013
Posted by dojan

Do you remember when Google+ was launched? Then you might remember – it took only 24 days for the social network to reach 20 million users compare to 1035 days for Twitter and 1152 days for Facebook? According to Global Web Index research, Google+ has continued to grow rapidly, and now, just 1,5 years later, [...]

Also posted in facebook, Google, Google+, Social network, Twitter. Tagged with , , , , , , , , , . Comments: Leave a comment

Why PR-pros should care about Google Author Rank

Nov032012
Posted by dojan

It’s not only about content anymore. It’s about authors as well. Which partly means it’s not just your content that will show up in the search results, but you as the author. And your ranking, will depend on who you are, and what you say. I recently read a post by Denis Pinsky in Forbes [...]

Also posted in Google, PR, PR 2.0, Social network, söktjänster, web 2.0. Tagged with , , , , , , , , , . Comments: 2 Comments

Content is not king – but you might be

Oct122012
Posted by dojan

I recently read a blog post by Jeff Bullas, who says “New Study Reveals: Content is King… Not Social Media”. The conclusion refers to the Online Publishers Association’s (OPA) analysis of its Internet Activity Index (IAI) which shows that the “content sites continue to be a place where consumers spend the majority of their online [...]

Also posted in Google, Information society, internet, kommunikation, Marketing, Media, Social network, web 2.0. Tagged with , , , , , , , , , , , . Comments: 5 Comments

Does it matter where your news show up?

Sep122012
Posted by dojan

People continues to find and read your news all over; not just on your “newsroom”. People does not visit “your website” directly, as they used to do. A trend that has been going on for a while, but is now more clear than ever before. Does it matter? It depends who you talk to.  Last year [...]

Also posted in journalistik, kommunikation, Marketing, Media, Newsroom, PR 2.0, Social media newsroom, Social network, Uncategorized. Tagged with , , , , , , , . Comments: Leave a comment

Goodbye advertisers – you will never be a part of the community

Aug242012
Posted by dojan

I recently read a great post by Mathew Ingram at Gigaom, where he asks himself “What happens to advertising in a world of streams?” He wonders “as we consume more and more content via real-time streams that come to us through Twitter and Facebook and newer platforms, how does that affect advertising? Everyone wants their [...]

Also posted in Ads, facebook, Marketing, New media, PR, Reklam, Social ads, Social network, Twitter, Uncategorized. Comments: 1 Comment