Category Archives: PR

Don’t scare your audience away in an attempt to convert them into customers

Jan292013
Posted by dojan

PR practitioners, If you would like to make a difference, to get some attention; to get great relationship with the people that matters to you; to get a sustainable and long lasting relationship with your audience –  stop aiming for sales leads as if it would be the purpose of your efforts. Business leaders, If [...]

Also posted in kommunikation, Marketing, PR 2.0, Uncategorized. Tagged with , , , , , , , , , , . Comments: Leave a comment

Why PR-pros should care about Google Author Rank

Nov032012
Posted by dojan

It’s not only about content anymore. It’s about authors as well. Which partly means it’s not just your content that will show up in the search results, but you as the author. And your ranking, will depend on who you are, and what you say. I recently read a post by Denis Pinsky in Forbes [...]

Also posted in Google, PR 2.0, Social media, Social network, söktjänster, web 2.0. Tagged with , , , , , , , , , . Comments: 2 Comments

Goodbye advertisers – you will never be a part of the community

Aug242012
Posted by dojan

I recently read a great post by Mathew Ingram at Gigaom, where he asks himself “What happens to advertising in a world of streams?” He wonders “as we consume more and more content via real-time streams that come to us through Twitter and Facebook and newer platforms, how does that affect advertising? Everyone wants their [...]

Also posted in Ads, facebook, Marketing, New media, Reklam, Social ads, Social media, Social network, Twitter, Uncategorized. Comments: 1 Comment

Engage and die?

May292012
Posted by dojan

A new study shows customers don’t want a relationship with your brand, and journalists are the same. When Brian Solis recently launched his book Engage he urged marketers to “engage or die”, because “social media has democratised influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their [...]

Also posted in kommunikation, Marketing, PR 2.0, Social media, Social network. Tagged with , , , , , , , , , , , . Comments: Leave a comment

Will your homepage survive, when page views dies?

Mar152012
Posted by dojan

All these pages are a bit confusing. What is a brand page, really? Is your home page one of your brand pages? Is your newsroom one of your brand pages? What about your blog? How many brand pages does your business need? What for? Is the newsroom entitled to exist? Is the page view really [...]

Also posted in Blogs, Corporate blogs, facebook, Google, internet, kommunikation, Marketing, Media, New media, Newsroom, Social media, Social media newsrelease, Social media newsroom, Social network. Tagged with , , , , , , , , , , , , , , , , . Comments: 2 Comments