Category Archives: Media

Real Time Advertising – The future of Advertising? Experts debate it’s challenges at IAB event

May192013
Posted by dojan

See on Scoop.it – Marketing 2.0 Regarding my previous post about Oreo’s Real Time Advertising, here’s interesting debate among industry experts on the topic. Gathered at the Internet Advertising Bureau’s (IAB) to enforce a few home truths about the real-time bidding market. The Drum’s has rounded up some of the key themes and main points [...]

Also posted in Ads, Uncategorized. Comments: Leave a comment

“Corpsourcing” – an important part of journalistic crowdsourcing

Nov222012
Posted by dojan

When it comes to journalistic working methods, are you familiar with “corpsourcing”? It’s like (or a part of) crowdsourcing, but journalists are using the “corporate staff”, instead of just the “crowd”, in order to gather information and collaborate with the sources. As you all know, in journalism, crowdsourcing use to be the collaboration between a [...]

Also posted in Books, Citizen journalism, Editorial staffs, journalistik, Social network. Tagged with , , , , , , . Comments: Leave a comment

“Google rakes in more ad dollars than U.S print media”

Nov142012
Posted by dojan

This is not only the “Chart of the Day” it’s a “Chart of a traditional media in deep crisis”. The Statista “Chart of the Day” currently focuses on two sectors: “Media and Technology”, updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries in United States. Felix Richter, at Statista, [...]

Also posted in Ads, Adsense, AdWords, Global Economy, Google, Marketing, Paper and magazines, söktjänster. Tagged with , , , , , , , , . Comments: 2 Comments

Content is not king – but you might be

Oct122012
Posted by dojan

I recently read a blog post by Jeff Bullas, who says “New Study Reveals: Content is King… Not Social Media”. The conclusion refers to the Online Publishers Association’s (OPA) analysis of its Internet Activity Index (IAI) which shows that the “content sites continue to be a place where consumers spend the majority of their online [...]

Also posted in Google, Information society, internet, kommunikation, Marketing, Social media, Social network, web 2.0. Tagged with , , , , , , , , , , , . Comments: 5 Comments

Newspaper industry back to where it was in 1950

Sep172012
Posted by dojan

You guys that still believe there’s a future for newspapers business model in its traditional form (online “papers” included) – this graph is for you. Yes – this is all about U.S so far. U.S papers have obviously taken the first hit. Many newspapers have been knocked out over there. And more will follow. But I [...]

Also posted in Ads, Editorial staffs, journalistik, Media Business, Newsroom. Tagged with , , , , , , , , , . Comments: Leave a comment