Category Archives: Marketing

Don’t scare your audience away in an attempt to convert them into customers

Jan292013
Posted by dojan

PR practitioners, If you would like to make a difference, to get some attention; to get great relationship with the people that matters to you; to get a sustainable and long lasting relationship with your audience –  stop aiming for sales leads as if it would be the purpose of your efforts. Business leaders, If [...]

Also posted in kommunikation, PR, PR 2.0, Uncategorized. Tagged with , , , , , , , , , , . Comments: Leave a comment

“Google rakes in more ad dollars than U.S print media”

Nov142012
Posted by dojan

This is not only the “Chart of the Day” it’s a “Chart of a traditional media in deep crisis”. The Statista “Chart of the Day” currently focuses on two sectors: “Media and Technology”, updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries in United States. Felix Richter, at Statista, [...]

Also posted in Ads, Adsense, AdWords, Global Economy, Google, Media, Paper and magazines, söktjänster. Tagged with , , , , , , , , . Comments: 2 Comments

Content is not king – but you might be

Oct122012
Posted by dojan

I recently read a blog post by Jeff Bullas, who says “New Study Reveals: Content is King… Not Social Media”. The conclusion refers to the Online Publishers Association’s (OPA) analysis of its Internet Activity Index (IAI) which shows that the “content sites continue to be a place where consumers spend the majority of their online [...]

Also posted in Google, Information society, internet, kommunikation, Media, Social media, Social network, web 2.0. Tagged with , , , , , , , , , , , . Comments: 5 Comments

Does it matter where your news show up?

Sep122012
Posted by dojan

People continues to find and read your news all over; not just on your “newsroom”. People does not visit “your website” directly, as they used to do. A trend that has been going on for a while, but is now more clear than ever before. Does it matter? It depends who you talk to.  Last year [...]

Also posted in journalistik, kommunikation, Media, Newsroom, PR 2.0, Social media, Social media newsroom, Social network, Uncategorized. Tagged with , , , , , , , . Comments: Leave a comment

Goodbye advertisers – you will never be a part of the community

Aug242012
Posted by dojan

I recently read a great post by Mathew Ingram at Gigaom, where he asks himself “What happens to advertising in a world of streams?” He wonders “as we consume more and more content via real-time streams that come to us through Twitter and Facebook and newer platforms, how does that affect advertising? Everyone wants their [...]

Also posted in Ads, facebook, New media, PR, Reklam, Social ads, Social media, Social network, Twitter, Uncategorized. Comments: 1 Comment