Category Archives: internet

Content is not king – but you might be

Oct122012
Posted by dojan

I recently read a blog post by Jeff Bullas, who says “New Study Reveals: Content is King… Not Social Media”. The conclusion refers to the Online Publishers Association’s (OPA) analysis of its Internet Activity Index (IAI) which shows that the “content sites continue to be a place where consumers spend the majority of their online [...]

Also posted in Google, Information society, kommunikation, Marketing, Media, Social media, Social network, web 2.0. Tagged with , , , , , , , , , , , . Comments: 5 Comments

The business of influence is broken

Mar162012
Posted by dojan

I get such a headache of all this influence bull shit talk. Long ago became inspired and influenced of Phil Sheldrake when he gave a lecture in “Influence – The bullshit, best practice and promise”. He said already by then that “the business of influence is broken” and began his speech by telling what “influence” [...]

Also posted in Influence, kommunikation, Tools. Tagged with , , , , , , , . Comments: 4 Comments

Will your homepage survive, when page views dies?

Mar152012
Posted by dojan

All these pages are a bit confusing. What is a brand page, really? Is your home page one of your brand pages? Is your newsroom one of your brand pages? What about your blog? How many brand pages does your business need? What for? Is the newsroom entitled to exist? Is the page view really [...]

Also posted in Blogs, Corporate blogs, facebook, Google, kommunikation, Marketing, Media, New media, Newsroom, PR, Social media, Social media newsrelease, Social media newsroom, Social network. Tagged with , , , , , , , , , , , , , , , , . Comments: 2 Comments

Brian strikes back: No shortcut for the holy grail of PR

Feb272012
Posted by dojan

The key take away from Ragan Social Media for PR and Corporate Communications conference in Las Vegas last week was loud and crystal clear: “There’s no shortcut for the holy grail of PR: Success can not be hunted, it must be a consequence.” Most of us are all connected. And always. We can express ourselves [...]

Also posted in kommunikation, Marketing, PR, PR 2.0, Social media, Social network. Tagged with , , , , , , , , , . Comments: Leave a comment

Check out President Obama’s first Google+ hangout

Jan312012
Posted by dojan

Only a few weeks ago the White House joined Google+. As I write this post, President Barack Obama is hosting a Google+ Hangout from the West Wing of the WhiteHouse, “as the first all-digital interview from the White House” (Mashable). This is a truly historical moment. Or like Alex Howard at O’Reilly Radar wrote. “We’re suddenly very [...]

Also posted in Google, Information society, kommunikation, People, Social media, Social network, web 2.0. Tagged with , , , , , , . Comments: Leave a comment