Author Archives: dojan

Real Time Advertising – The future of Advertising? Experts debate it’s challenges at IAB event

May192013
Posted by dojan

See on Scoop.it – Marketing 2.0 Regarding my previous post about Oreo’s Real Time Advertising, here’s interesting debate among industry experts on the topic. Gathered at the Internet Advertising Bureau’s (IAB) to enforce a few home truths about the real-time bidding market. The Drum’s has rounded up some of the key themes and main points [...]

Posted in Ads, Media, Uncategorized. Comments: Leave a comment

Facebook’s Growth Since IPO In 12 Big Numbers | TechCrunch

May172013
Posted by dojan

See on Scoop.it – Marketing 2.0 $FB is still stuck at $26.25, way down from its $38 IPO price, but it’s made important progress since going public a year ago. Daily users up 26%, mobile monthly users up 56%, and revenue up 38% are some highlights.   ddesk‘s insight: Amazing figures from Facebook. Indeed. Facebook’s [...]

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Real-Time Advertising Has Arrived, Thanks To Oreo And The Super Bowl

May152013
Posted by dojan

See on Scoop.it – Marketing 2.0 One of the best ads during the Super Bowl yesterday didn’t exist until well after the game started–and didn’t even run on television. It was Oreo’s ad, which was embedded in a tweet made during the half-hour blackout in the third quarter.   ddesk‘s insight: The future of advertising? A [...]

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Google+ 2:nd place means nothing without user engagement

Jan312013
Posted by dojan

Do you remember when Google+ was launched? Then you might remember – it took only 24 days for the social network to reach 20 million users compare to 1035 days for Twitter and 1152 days for Facebook? According to Global Web Index research, Google+ has continued to grow rapidly, and now, just 1,5 years later, [...]

Posted in facebook, Google, Google+, Social media, Social network, Twitter. Tagged with , , , , , , , , , . Comments: Leave a comment

Don’t scare your audience away in an attempt to convert them into customers

Jan292013
Posted by dojan

PR practitioners, If you would like to make a difference, to get some attention; to get great relationship with the people that matters to you; to get a sustainable and long lasting relationship with your audience –  stop aiming for sales leads as if it would be the purpose of your efforts. Business leaders, If [...]

Posted in kommunikation, Marketing, PR, PR 2.0, Uncategorized. Tagged with , , , , , , , , , , . Comments: Leave a comment