“I decided that instead of just doing artificial searches for the sake of it, I would just go back to my search history and retry a day’s worth of searches from last week and compare the personalised and regular results side by side.”Frederic’s quick conclusion was: “Too Much Clutter, Too Many Irrelevant Results.”Matt Rosoff, at Business Insider, is even more crass, and does not mince the words: “Google May Have Made The Worst Mistake In Its History…”, where he also refers to Gizmodos angle: “Google Just Made Bing The Best Search Engine.“
You might also argue whether social search should be opt in or opt out. Etc etc.
But in the bitter end – hey – look what Google really did for us?! They’ve been working with their social platform and the social search, since many years. And everything seems to take of now with Google+. This is nothing but at great opportunity for most of as both as individuals and businesses.
I think Danny Sullivan at SearchEngineLand has written a great factual article about the “Google Search Plus Your World”. Otherwise both Googles official blog and Inside Search, do explain what’s going on.
David for SiteBuilder: “How to use “Google search plus your world” for great business PR”
Ian Paul for PCWorld: “5 Ways To Use Google’s Search Plus Your World”
Tom for RightMixMarketing: “Why Are Marketers and Businesses Ignoring Google Plus?”
Erin Everhart for Mashable: “How Google’s Social Search Shift Will Impact Your Brand’s SEO”