Yearly Archives: 2012

“The Newsroom” next big drama since “The Social Network”

“The Social Network” the movie gave us all an interesting and deeper insight into how Mark Zuckerberg took his “social network business” from a dorm room project to become one of the largest companies in the world, within a few years. A truly amazing and breathtaking story, but sometimes a bit scary as well. Now [...]

Posted in Media, New media, Newsroom, Social media, Social network, TV. Tagged with , , , , , , , , , . Comments: Leave a comment

The business of influence is broken

I get such a headache of all this influence bull shit talk. Long ago became inspired and influenced of Phil Sheldrake when he gave a lecture in “Influence – The bullshit, best practice and promise”. He said already by then that “the business of influence is broken” and began his speech by telling what “influence” [...]

Posted in Influence, internet, kommunikation, Tools. Tagged with , , , , , , , . Comments: 4 Comments

Will your homepage survive, when page views dies?

All these pages are a bit confusing. What is a brand page, really? Is your home page one of your brand pages? Is your newsroom one of your brand pages? What about your blog? How many brand pages does your business need? What for? Is the newsroom entitled to exist? Is the page view really [...]

Posted in Blogs, Corporate blogs, facebook, Google, internet, kommunikation, Marketing, Media, New media, Newsroom, PR, Social media, Social media newsrelease, Social media newsroom, Social network. Tagged with , , , , , , , , , , , , , , , , . Comments: 2 Comments

Get ready – the Ipad revolution has just begun

PR practitioners, content marketers, and similar – watch out for the tablet (or may I say Ipad) revolution! I guess you better be there or you will become square or screwed. We all know by now that the new ipad3 will be launched the 16th of March. That’s great news. And we also know that [...]

Posted in Apple, Mobile, Tools, Uncategorized. Tagged with , , , , , , , , , . Comments: 4 Comments

Brian strikes back: No shortcut for the holy grail of PR

The key take away from Ragan Social Media for PR and Corporate Communications conference in Las Vegas last week was loud and crystal clear: “There’s no shortcut for the holy grail of PR: Success can not be hunted, it must be a consequence.” Most of us are all connected. And always. We can express ourselves [...]

Posted in internet, kommunikation, Marketing, PR, PR 2.0, Social media, Social network. Tagged with , , , , , , , , , . Comments: Leave a comment