Monthly Archives: December 2011

PR and Marketers: Time to show ROI of your Blackberry’s

Dec062011
Posted by dojan

David Meerman Scott says “It’s ridiculous that executives require marketers to calculate ROI (Return on Investment) on one form of real-time communications: Social media like Twitter, Facebook, or YouTube.” Especially when they do not require measurement of the use of mobile phones. David call these executives hypocrites. He recommends pr practitioners and marketers who are [...]

Posted in kommunikation, Marketing, Media, PR, ROI. Tagged with , , , , , , , . Comments: 2 Comments

Join the movements with great influential score rather than fumbling for individuals?

Dec052011
Posted by dojan

It’s not the influential people with great Klout Scores that matters and affect us, but the influence of social movements in general. We know that we all are influenced by others far more now than ever before. That the social capital is the currency of our time. And that the very first mover could be a nut as well as a [...]

Posted in Buzz, Influence, PR, Social media, Social network. Tagged with , , , , , , , , , , , , , , , . Comments: Leave a comment

What can professional journalists bring to the table – part #2

Dec012011
Posted by dojan

Excellent crowd sourcing gave Expressen journalist a story in a few minutes. Done and published. Added value to their readers. But next time…? I doubt. I happened to be at  Kungliga Dramaten in Stockholm tonight, to enjoy the theater production “Tre herrars tjänare” with the protagonist Morgan Alling. Great Show… until Morgan suddenly run off [...]

Posted in Citizen journalism, Editorial staffs, journalistik, Media, Social media, Social network. Tagged with , , , , , , , , , . Comments: Leave a comment