Why Marketers Should Care About Content Curation

Via Scoop.it – PR 2.0

Content curation is a topic actively discussed in B2B marketing circles. In this article as a perspective of search. But indeed important as a general content marketing/PR perspective as well. Because one big problem for PR communicators is lack of content, or lack of ability to create good content. And the other way around – a huge headache for journalists is irrelevant content from PR communicators, right. Could content curation solve some of these problems? Not far away from what media have done for many years to serve their readers with interesting stuff?
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